The Rosé Nouveau is a blend of Malbec, Merlot, Cabernet Franc, Syrah, Cabernet Sauvignon and Pinot Noir from Poplar Grove’s estate vineyards. To ensure this new wine has texture and flavour similar to Poplar Grove’s traditional Rosé, Winemaker, Stefan Arnason, used a piece of equipment called a “Juclas Mastermind 50”. This specialized equipment was designed for the purpose of reducing alcohol percentage in wine through the direct passage of finished wine gently through the membrane. “This project has improved the level of analysis in our overall winemaking to hit alcohol and calorie levels. This has been exciting because this process will continue to help us be more accurate in all aspects of our future winemaking” says Arnason when asked what excites him about the new project.

A study done by NielsenIQ in 2021 shows a 27% increase in sales of low and non-alcohol wines. In another study done by Canadian Company Select Wines, 60% of regular wine drinkers are likely to consume low calorie/alcohol wine and 70% of regular wine drinkers will pick a lighter version of their favourite brand if it offers a similar style and flavour profile.

Poplar Grove is widely recognized for crafting exceptional wines and the Rosé Nouveau is no exception. When asked about the new portfolio addition, Tony Holler, Owner and President, had this to say: “I am surprised that there are so many people looking for low calorie wine. According to our findings, younger people are leading the interest in low calorie products, and I think our Rose Nouveau, which is just as high in quality as the rest of our portfolio, will be attractive to the younger demographic and introduce them to our brand. I hope they appreciate the quality of the wine and recognize that we are trying to produce a product for them so that they are not excluded from our portfolio of wines. We want people to love the Rosé Nouveau and in turn, get to know more about Poplar Grove.”

The Rosé Nouveau 2021 is available for purchase from the winery tasting room, at www.poplargrove.ca and at fine retail stores throughout British Columbia.

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About Poplar Grove Winery: Founded in 1993, Poplar Grove Winery is one of the original five wineries on the Naramata Bench. Tony and Barb Holler purchased the winery in 2007. Their sons, Chris, Andrew, Matthew, and Eric farm more than 140 acres of estate vineyards with care. The family is widely recognized for crafting their outstanding signature red blend The Legacy, as well as delicious Cabernet Franc and Merlot focused wines and an exceptional Pinot Gris. Together they share a commitment to make distinctive, genuine wines that reflect the character and richness of the Okanagan Valley.

https://www.poplargrove.ca/Wines/All-Wines

Facebook: https://www.facebook.com/PoplarGroveWinery/
Instagram: https://www.instagram.com/poplargrovewinery/?hl=en

Media contact: Laurie Barnes
c. 778 322 4707
e. laurie@poplargrove.ca

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Black Stallion Estate Winery showcases the best of Napa Valley’s diverse winegrowing appellations. By combining the strengths of each lot, vineyard and appellation, Black Stallion crafts world-class wines, brimming with bold, rich flavors and gracious mouthfilling textures. Each wine reflects Napa Valley sophistication, finesse and harmony. The IWSC is the number 1 most prestigious wine and spirits competition in the world and has been the global competition leader for 50 years. For more on Black Stallion wines please visit www.blackstallionwinery.com

The post Black Stallion Recognized as U.S.A. Wine Producer of the Year at IWSC appeared first on Select Wines.

Based out of the Hunter Valley, Tyrrell’s was established in 1858, and continue to produce wines year after year – such as the Vat 1 Semillon and Vat 47 Chardonnay – that are recognized as industry benchmarks. As a premium and prestigious house, the Select’s focus for Tyrrell’s will be on building premium retail and on-trade sales. For more on the Tyrrell’s family of wines please visit www.tyrrells.com.au

The post Tyrrell’s Wines Newest Addition to Select Wines Family appeared first on Select Wines.